Advertising may be broadly classified into three groups:
A) selective demand, creative, primary demand.
B) point of purchase, personal, institutional.
C) publicity, point-of-purchase, personal.
D) selective demand, institutional, primary demand.
E) selective demand, institutional, point of purchase.
Question 2
When New Coke was introduced, it failed miserably in the market. After removing it from its product line, what did Coca-Cola most likely do with the capacity devoted to producing this product?
A) Shift the excess capacity to the production of other soft-drink products
B) Eliminate the excess capacity by selling all New Coke facilities
C) Fire all the employees involved with the production of New Coke
D) Subcontract the production of New Coke to another producer
E) Decrease the work week of its production line employees
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