Author Question: Advertising may be broadly classified into three groups: A) selective demand, creative, primary ... (Read 139 times)

laurencescou

  • Hero Member
  • *****
  • Posts: 593
Advertising may be broadly classified into three groups:
 A) selective demand, creative, primary demand.
  B) point of purchase, personal, institutional.
  C) publicity, point-of-purchase, personal.
  D) selective demand, institutional, primary demand.
  E) selective demand, institutional, point of purchase.

Question 2

When New Coke was introduced, it failed miserably in the market. After removing it from its product line, what did Coca-Cola most likely do with the capacity devoted to producing this product?
 A) Shift the excess capacity to the production of other soft-drink products
  B) Eliminate the excess capacity by selling all New Coke facilities
  C) Fire all the employees involved with the production of New Coke
  D) Subcontract the production of New Coke to another producer
  E) Decrease the work week of its production line employees



Meganchabluk

  • Sr. Member
  • ****
  • Posts: 301
Answer to Question 1

D

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

For a complete list of videos, visit our video library