« previous next »

Author Question: Compare and contrast institutional advertising and primary-demand advertising. Which type is the ... (Read 47 times)

ETearle

  • Hero Member
  • *****
  • Posts: 580
on: Jul 14, 2018
Compare and contrast institutional advertising and primary-demand advertising. Which type is the BP's Still Working, Still Committed campaign? Defend your answer.

Question 2

To produce a BMW sport-utility vehicle, an operations manager must engage in all of the following activities except
 A) recruitment of human resources.
  B) control of product quality.
  C) effective use of planning.
  D) inventory management.
  E) control of production costs.


yahahah24021

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jul 14, 2018
Answer to Question 1

Institutional advertising is advertising designed to enhance a firm's image or reputation. Primary-demand advertising is not focused on enhancement of the firm; it is, instead, advertising aimed at increasing the demand for all brands of a product within a specific industry. Still Working, Still Committed is an example of institutional advertising--intended to enhance BP's public image.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Types of primary skin lesions Types of primary skin lesions
The Taung Child, the first of the australopithecines to be discovered, is the type specimen for Aust The Taung Child, the first of the australopithecines to be discovered, is the type specimen for Aust
Primary Motor Cortex and Seizures Primary Motor Cortex and Seizures
Switching of mating type in haploid yeast cells Switching of mating type in haploid yeast cells
Twelve primary energy channels and the Conception and Governing Vessels of Traditional Chinese ... Twelve primary energy channels and the Conception and Governing Vessels of Traditional Chinese ...
The population of Asia increases rapidly, the demand for food and water is also growing The population of Asia increases rapidly, the demand for food and water is also growing
Video: Brief Summary on Photosynthesis - Animation

For a complete list of videos, visit our video library