Compare and contrast institutional advertising and primary-demand ...

[ETearle]

Compare and contrast institutional advertising and primary-demand advertising. Which type is the BP's Still Working, Still Committed campaign? Defend your answer.

Question 2

To produce a BMW sport-utility vehicle, an operations manager must engage in all of the following activities except
 A) recruitment of human resources.
  B) control of product quality.
  C) effective use of planning.
  D) inventory management.
  E) control of production costs.

[yahahah24021]

Answer to Question 1

Institutional advertising is advertising designed to enhance a firm's image or reputation. Primary-demand advertising is not focused on enhancement of the firm; it is, instead, advertising aimed at increasing the demand for all brands of a product within a specific industry. Still Working, Still Committed is an example of institutional advertising--intended to enhance BP's public image.

Answer to Question 2

A