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Author Question: Which of the following is not a major factor contributing to brand equity? A) Brand loyalty B) ... (Read 124 times)

jayhills49

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  • Posts: 559
on: Jul 14, 2018
Which of the following is not a major factor contributing to brand equity?
 A) Brand loyalty
  B) Perceived brand quality
  C) Brand awareness
  D) Brand relationship
  E) Brand associations

Question 2

The president of Digital Equipment Corporation discovered that his company was having a problem with counterproductive product groups who were working selfishly rather than cooperating with one another. To solve the problem, he combined the company's twelve U.S. product groups into three regional management centers. This solution is referred to as departmentalization by
 A) location.
  B) function.
  C) product.
  D) customer.
  E) objective.


af

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  • Posts: 356
Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

A


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