Author Question: Which of the following is not a major factor contributing to brand equity? A) Brand loyalty B) ... (Read 95 times)

jayhills49

  • Hero Member
  • *****
  • Posts: 559
Which of the following is not a major factor contributing to brand equity?
 A) Brand loyalty
  B) Perceived brand quality
  C) Brand awareness
  D) Brand relationship
  E) Brand associations

Question 2

The president of Digital Equipment Corporation discovered that his company was having a problem with counterproductive product groups who were working selfishly rather than cooperating with one another. To solve the problem, he combined the company's twelve U.S. product groups into three regional management centers. This solution is referred to as departmentalization by
 A) location.
  B) function.
  C) product.
  D) customer.
  E) objective.



af

  • Sr. Member
  • ****
  • Posts: 356
Answer to Question 1

D

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

For a complete list of videos, visit our video library