Which of the following is not a major factor contributing to brand equity?
A) Brand loyalty
B) Perceived brand quality
C) Brand awareness
D) Brand relationship
E) Brand associations
Question 2
The president of Digital Equipment Corporation discovered that his company was having a problem with counterproductive product groups who were working selfishly rather than cooperating with one another. To solve the problem, he combined the company's twelve U.S. product groups into three regional management centers. This solution is referred to as departmentalization by
A) location.
B) function.
C) product.
D) customer.
E) objective.
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