This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Identify and discuss the three major ways that a product mix can be ... (Read 31 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
on: Jul 14, 2018
Identify and discuss the three major ways that a product mix can be improved.

Question 2

If Southwest Airlines closely evaluates the products and processes of United Airlines with the intent of improving quality among their own products and practices, Southwest is using
 A) SWOT analysis.
  B) long-term strategy.
  C) partnering strategy.
  D) benchmarking.
  E) goal establishment.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jul 14, 2018
Answer to Question 1

One way of improving a product mix of a company is through product modification, the changing of one or more of a product's characteristics. The products need to be modifiable, the change needs to be perceived by consumers, and the modification needs to fit with customers' needs and wants. A second way of improving a product mix is line extension, the development of a product closely related to one or more products in the existing product line.

Answer to Question 2

D


joesmith1212

  • Member
  • Posts: 549
Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

Liddy

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

A medical assistant listening to the patient and physician discuss the patient's care. A medical assistant listening to the patient and physician discuss the patient's care.
Pollution in the Industrializing Nations has become a major problem. The air in Beijing is hazardous ... Pollution in the Industrializing Nations has become a major problem. The air in Beijing is hazardous ...
Major fluid compartments in the body. Major fluid compartments in the body.
Interdependence of the Major Organs in Vertebrate Fuel Metabolism Interdependence of the Major Organs in Vertebrate Fuel Metabolism
Ways to Measure Percentage of Body Fat Ways to Measure Percentage of Body Fat
Major Enzymes of Digestion and What They DO Major Enzymes of Digestion and What They DO
Video: Polymerase chain reaction PCR - Animation

For a complete list of videos, visit our video library