Author Question: Identify and discuss the three major ways that a product mix can be ... (Read 74 times)

joesmith1212 · **on:** Jul 14, 2018

Identify and discuss the three major ways that a product mix can be improved.

Question 2

If Southwest Airlines closely evaluates the products and processes of United Airlines with the intent of improving quality among their own products and practices, Southwest is using
A) SWOT analysis.
B) long-term strategy.
C) partnering strategy.
D) benchmarking.
E) goal establishment.

ryhom · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

One way of improving a product mix of a company is through product modification, the changing of one or more of a product's characteristics. The products need to be modifiable, the change needs to be perceived by consumers, and the modification needs to fit with customers' needs and wants. A second way of improving a product mix is line extension, the development of a product closely related to one or more products in the existing product line.

Answer to Question 2

D