This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Identify and discuss the three major ways that a product mix can be ... (Read 46 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
on: Jul 14, 2018
Identify and discuss the three major ways that a product mix can be improved.

Question 2

If Southwest Airlines closely evaluates the products and processes of United Airlines with the intent of improving quality among their own products and practices, Southwest is using
 A) SWOT analysis.
  B) long-term strategy.
  C) partnering strategy.
  D) benchmarking.
  E) goal establishment.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jul 14, 2018
Answer to Question 1

One way of improving a product mix of a company is through product modification, the changing of one or more of a product's characteristics. The products need to be modifiable, the change needs to be perceived by consumers, and the modification needs to fit with customers' needs and wants. A second way of improving a product mix is line extension, the development of a product closely related to one or more products in the existing product line.

Answer to Question 2

D


joesmith1212

  • Member
  • Posts: 549
Reply 2 on: Jul 14, 2018
:D TYSM

skipfourms123

  • Member
  • Posts: 343
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Major Events in the History of Psychology (4 of 6) Major Events in the History of Psychology (4 of 6)
Major Events in the History of Psychology (5 of 6) Major Events in the History of Psychology (5 of 6)
While most people resist labels of deviance, some embrace them. In what different ways do these ... While most people resist labels of deviance, some embrace them. In what different ways do these ...
Major steps in coagulation cascade Major steps in coagulation cascade
Overview of the major events and outcomes of mitosis and meiosis Overview of the major events and outcomes of mitosis and meiosis
Specialized ways of serving and defending the colony. Specialized ways of serving and defending the colony.
Video: Rods and Cones Animation

For a complete list of videos, visit our video library