Author Question: An essential aspect of the marketing concept is ensuring that the firm has adequate production ... (Read 223 times)

berenicecastro · **on:** Jul 14, 2018

An essential aspect of the marketing concept is ensuring that the firm has adequate production capabilities to satisfy future demand.

Indicate whether the statement is true or false

Question 2

Shane does not specialize in a particular function; instead, he provides overall guidance and leadership for the company. Shane is an administrative or ____ manager.
A) marketing
B) first-line
C) general
D) operations
E) human resources