The 3Cs strategy in persuasive messages involves
a) capture, convince, and contact
b) capture, convince, and control
c) credibility, creative, and compel
d) call, convince, and commit
Question 2
Which of the following strategies best describes the YOU attitude?
a) anticipating the reader's questions
b) replacing pronouns I, me, and we with you and your
c) seeing things from the reader's perspective
d) all of the above