The purpose of the interest section of a persuasive message is to ...

[mspears3]

The purpose of the interest section of a persuasive message is to
 
  A) capture attention.
  B) prompt the audience to imagine how the solution might benefit them.
  C) increase the audience's desire to take the action recommended in the message.
  D) get the reader to act immediately.
  E) make acting on the requested action easy.

Question 2

In a ________, your goal may be nothing more than convincing your audience to re-examine long-help opinions or admit the possibility of new ways of thinking.
 
  A) persuasive retrenchment
  B) persuasive presentation of ideas
  C) persuasive request for action
  D) persuasive claim or request for adjustment
  E) persuasive presentation of marketing ideas

[Benayers]

Answer to Question 1

Answer: B
Explanation: B) Building interest is largely a matter of showing that the product you provide is relevant and useful in some way to your audience. Audience members should come away from the interest stage thinking, That item might be useful to me.

Answer to Question 2

Answer: B
Explanation: B) When dealing with ideas, the objective of a persuasive message may simply be to encourage people to consider a new idea.