Author Question: Identify the purpose of each section of the application when using the AIDA approach to persuasive ... (Read 53 times)

RRMR · **on:** Jun 23, 2018

Identify the purpose of each section of the application when using the AIDA approach to persuasive messages.

What will be an ideal response?

Question 2

An application letter should be used to repeat important information from the rsum.

Indicate whether the statement is true or false.

lauravaras · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: When getting attention, the opening paragraph of your application letter must accomplish two essential tasks: (1) explaining why you are writing and (2) giving the recipient a reason to keep reading by demonstrating that you have some immediate potential for meeting the company's needs. When building interest and increasing desire, the middle section of your letter presents your strongest selling points in terms of their potential benefit to the organization, thereby building interest in you and creating a desire to interview you. Be specific and back up your assertions with convincing evidence. The motivating action in the final paragraph has two important functions: to ask the reader for a specific action (usually an interview) and to facilitate a reply.

Answer to Question 2

Answer: FALSE
Explanation: Don't just repeat information from your rsum. Use the conversational tone of the letter to convey additional professional and personal qualities and your reasons for wanting this particular job.