Author Question: When the late Sam Walton was opening his new Hypermart stores, television ads would show Sony ... (Read 36 times)

Awilson837

  • Hero Member
  • *****
  • Posts: 509

When the late Sam Walton was opening his new Hypermart stores, television ads would
  show Sony television sets being chopped into two pieces by a sword-wielding Samurai
  warrior. The accompanying dialogue said, You can go elsewhere and spend more or get
  considerably less Sony. What competitive strategy does this approach represent?


 
 

a. Differentiation
  b. Focus
  c. Overall cost leadership
  d. Analyzer
  e. Prospector



Question 2

Colonial Penn Life Insurance Company had a television ad in which the late Ed McMahon
  tells you that if you are over fifty and your name is not on the brochure describing a
  particular insurance policy, it should be. What competitive strategy does this represent?


 
 

a. Differentiation
  b. Overall cost leadership
  c. Focus
  d. Analyzer
  e. Prospector




nital

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

C

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

For a complete list of videos, visit our video library