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Author Question: One danger to short-range planning is that a. top management dislikes following short-range ... (Read 92 times)

809779

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on: Jul 21, 2018
One danger to short-range planning is that
 
 

a. top management dislikes following short-range plans.
  b. it relies solely on input from the lowest levels of management.
  c. too often it proves to be wrong.
  d. it can lead to a dysfunctional over-emphasis on short-term results.
  e. All of the above.



Question 2

A percentage increase in market share for a particular end of the next quarter is an example
  of


 
 

a. a leadership goal.
  b. a top-management goal.
  c. a long-range marketing goal.
  d. an operations goal.
  e. a short-range marketing goal.



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fdliggud

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Reply #1 on: Jul 21, 2018
Answer to Question 1

D

Answer to Question 2

E


809779

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Reply 2 on: Jul 21, 2018
:D TYSM

bdobbins

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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