One danger to short-range planning is that a. top management ...

[809779]

One danger to short-range planning is that
 
 

a. top management dislikes following short-range plans.
  b. it relies solely on input from the lowest levels of management.
  c. too often it proves to be wrong.
  d. it can lead to a dysfunctional over-emphasis on short-term results.
  e. All of the above.

Question 2

A percentage increase in market share for a particular end of the next quarter is an example
  of

 
 

a. a leadership goal.
  b. a top-management goal.
  c. a long-range marketing goal.
  d. an operations goal.
  e. a short-range marketing goal.

[fdliggud]

Answer to Question 1

D

Answer to Question 2

E

[809779]

TYSM

[strudel15]

Gracias!