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Author Question: An advertiser is interested in the effects of color and size of containers on people's tendency to ... (Read 20 times)

ereecah

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on: Jun 20, 2018
An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?
 
  a. one-variable within-subjects
  b. between-subjects factorial
  c. within-subjects factorial
  d. mixed factorial

Question 2

If one variable has a smaller effect when paired with higher levels of a second variable, you have a(n)
 
  a. synergistic interaction
  b. antagonistic interaction
  c. ceiling effect interaction
  d. main effect


iceage

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Reply #1 on: Jun 20, 2018
Answer to Question 1

c

Answer to Question 2

c


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ereecah

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Reply #2 on: Jun 20, 2018
Thank you


iceage

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Reply #3 on: Jun 20, 2018
No problem :)


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