Author Question: An advertiser is interested in the effects of color and size of containers on people's tendency to ... (Read 99 times)

ereecah

  • Hero Member
  • *****
  • Posts: 530
An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?
 
  a. one-variable within-subjects
  b. between-subjects factorial
  c. within-subjects factorial
  d. mixed factorial

Question 2

If one variable has a smaller effect when paired with higher levels of a second variable, you have a(n)
 
  a. synergistic interaction
  b. antagonistic interaction
  c. ceiling effect interaction
  d. main effect



iceage

  • Guest
Answer to Question 1

c

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

For a complete list of videos, visit our video library