An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?
a. one-variable within-subjects
b. between-subjects factorial
c. within-subjects factorial
d. mixed factorial
Question 2
If one variable has a smaller effect when paired with higher levels of a second variable, you have a(n)
a. synergistic interaction
b. antagonistic interaction
c. ceiling effect interaction
d. main effect
Field experiment on effects of predation on male guppy colouration
The size of the antlers play a significant role in establishing the hierarchy in the group
(A) Major leukocytes. (B) Enhanced color photograph from a scanning electron microscope of a ...
Color Vision
The Phytochemical Color Guide
effects