In the case of a cola taste test, explain why it is important ...

[urbanoutfitters]

In the case of a cola taste test, explain why it is important that both the researchers and the participants be blind as to which brands are which.

Question 2

Explain why it is important to find out not only who conducted a study, but also who funded the study.

[matt]

Answer to Question 1

ANY CLUES MIGHT BIAS THE RESPONDENTS TO CHOOSE THE BRAND THAT (THEY THINK) THE RESEARCHERS WANT THEM TO CHOOSE.

Answer to Question 2

IF THE STUDY WAS FUNDED BY AN ORGANIZATION THAT WOULD LIKELY HAVE A STRONG PREFERENCE FOR A CERTAIN OUTCOME, THERE MAY BE A CONFLICT OF INTEREST THAT COMPROMISES THE RESULTS. YOU MUST BE SURE PROPER SCIENTIFIC PROCEDURES WERE CONDUCTED.

[urbanoutfitters]

Excellent

[marict]

Thanks for the timely response, appreciate it