Author Question: In the case of a cola taste test, explain why it is important that both the researchers and the ... (Read 66 times)

urbanoutfitters · **on:** Jul 24, 2018

In the case of a cola taste test, explain why it is important that both the researchers and the participants be blind as to which brands are which.

Question 2

Explain why it is important to find out not only who conducted a study, but also who funded the study.

matt · **Reply #1 on:** Jul 24, 2018

Answer to Question 1

ANY CLUES MIGHT BIAS THE RESPONDENTS TO CHOOSE THE BRAND THAT (THEY THINK) THE RESEARCHERS WANT THEM TO CHOOSE.

Answer to Question 2

IF THE STUDY WAS FUNDED BY AN ORGANIZATION THAT WOULD LIKELY HAVE A STRONG PREFERENCE FOR A CERTAIN OUTCOME, THERE MAY BE A CONFLICT OF INTEREST THAT COMPROMISES THE RESULTS. YOU MUST BE SURE PROPER SCIENTIFIC PROCEDURES WERE CONDUCTED.