A(n) _______ scale possesses a true zero point.
a) rati
b) interval
c) nominal
d) ordinal
Question 2
Mary is described as a health-conscious person who eats a vegetarian diet, prefers organic foods, and avoids caffeine and alcohol.
When subjects who read this description are asked to guess Mary's profession, they are more likely to guess that she is a yoga instructor than they are to guess that she is an administrative assistant, even though the latter job is much more common. This judgment is likely based on which of the following?
a) The representativeness heuristi
b) The availability heuristic
c) The simulation heuristic
d) The recognition heuristic
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