Author Question: Which type of scale assumes an arbitrary zero point? a. Ratio b. Median c. Interval d. Nominal ... (Read 41 times)

leo leo · **on:** Jun 28, 2018

Which type of scale assumes an arbitrary zero point?
a. Ratio
b. Median
c. Interval
d. Nominal
e. Ordinal

Question 2

The marketer will want to ____ when consumers are highly motivated to learn and have a high level of prior knowledge about the top dog.
a. infill information
b. create a framework
c. reinforce the agenda
d. block exposure to evidence
e. explain the experience