Author Question: Greenwald, et al., (1991) conducted a double-blind study on the effectiveness of subliminal ... (Read 41 times)

vinney12 · **on:** Jun 20, 2018

Greenwald, et al., (1991) conducted a double-blind study on the effectiveness of subliminal self-help audiotapes.

In their study, participants listened to one of two self-help tapes that (ostensibly) presented
messages designed to aid memory or self-esteem. However, the memory tape was labeled self-esteem and the
self-esteem tape was labeled memory improvement. Later they were assessed on actual improvement in self- esteem or memory, as well as their own perceived improvement in self-esteem or memory. What was found?
a) There were actual improvements, and these improvements matched the content of the tape.
b) There were only perceived improvements, and these improvements matched the content of the tape.
c) There were actual improvements, and these improvements matched the label of the tape.
d) There were only perceived improvements, and these improvements matched the label of the tape.

Question 2

Costello, Jiang, Baartman, and He (2009) found evidence for preconscious processing within the binocular rivalry paradigm. Subliminal processing was evident in that:

a) subliminally presented primes made responding faster.
b) subliminally presented primes made responding slower.
c) subliminally presented words became easier to identify if preceded by a related prime.
d) subliminally presented words were more difficult to identify if preceded by a related prime.