This topic contains a solution. Click here to go to the answer

Author Question: When should a foodservice company use an agency and how should it select one? What will be an ... (Read 41 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
When should a foodservice company use an agency and how should it select one?
 
  What will be an ideal response?

Question 2

The French kitchen brigade concept was developed by:
 
  a. Csar Ritz
  b. La Varenne
  c. Paul Bocuse
  d. Marie-Antoine Carme
  e. August Escoffier



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

welcom1000

  • Sr. Member
  • ****
  • Posts: 298
Answer to Question 1

A foodservice company can handle its own promotional campaign or it can hire an advertising agency. Some owners, managers, and key personnel are clever with words and ideas. They may actually be better than some professionals at creating ads and promos. They may need only occasional outside services and suppliers to help them promote their businesses. Other operators may not be so fortunate or creative; they may wish to contract with outside companies for publicity services and suppliers to help them promote their businesses. Another option could be to create an in-house advertising agencythat is, an agency within the firm. Studying how an advertising agency works will help improve cooperation with the agency's efforts. An outside agency representative can instruct a client in how they operate, purchase media, perform research, order graphic artwork and photography, handle copyrighting, and conduct publicity. In the process a restaurateur will sign all insertion orders and okay all copy. It is important for clients to receive copies of all work done on their behalf. The agency relationship should begin with a complete understanding of how all items, services, and media are to be purchased. Both parties must exert every possible effort to be open to what the other is doing for their mutual good. Both client and agency must anticipate problems and discuss them beforehand to establish the best possible relations and to achieve the best results. Most clientagency relationship and agreements, either oral or written, can terminate almost immediately. Agencies know that they cannot work where they are not wanted. There should be one item that should be understood when a split occursall bills and invoices should be paid by the client to the agency or be guaranteed to all other suppliers and media. When this is fully done, the agency should relinquish all the materials and support information that belong to the client.

Answer to Question 2

E




geoffrey

  • Member
  • Posts: 880
Reply 2 on: Aug 10, 2018
Gracias!


Zebsrer

  • Member
  • Posts: 284
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

For a complete list of videos, visit our video library