Author Question: Identify the areas managers assess when evaluating their marketing efforts. What will be an ideal ... (Read 72 times)

bio_gurl · **on:** Aug 10, 2018

Identify the areas managers assess when evaluating their marketing efforts.

What will be an ideal response?

Question 2

Management can use the menu as a control device.

Indicate whether the statement is true or false

emilymalinowski12 · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

One way to initiate the marketing evaluation process is by assessing each of the key marketing activities. These activities are personal selling, advertising, publicity, public relations, and promotions. Each of these five key marketing areas is likely to be in use to greater or lesser degrees in every restaurant or foodservice operation. By systematically assessing results in each of these important areas managers can gain a better understanding of what worked and what did not work in their marketing plans. This information can then be used to modify and improve future marketing plans and efforts.

Answer to Question 2

True