Author Question: What are the four basic marketing issues managers must address? What will be an ideal ... (Read 154 times)

laurencescou · **on:** Jul 7, 2018

What are the four basic marketing issues managers must address?

What will be an ideal response?

Question 2

Hawkins Tire is an international chain of discount tire stores. The firm has recently opened a store in Frankfurt, Germany, where there are already a number of local tire stores.

Which of the following is the most likely negative effect of Hawkins Tire on Frankfurt?
A) failure of local tire stores
B) higher prices for tires
C) lower tire selection
D) poor tire quality

meganlapinski · **Reply #1 on:** Jul 7, 2018

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