Answer to Question 1
A
Answer to Question 2
To a large degree, managers designing wine, beer, and spirits menus followthe same basic principles used in food menus. Like food menus, beveragemenus should be clean and easy to read. The look of the menus should beconsistent with the operation's image and brand. Beverage menus should listindividual drink or bottle prices in a clear manner, and use effective layoutprinciples to optimize sales. While beverage menus such as wine lists may bebrief or very detailed, these menus, like all beverage menus, should always betruthful and accurate.