Author Question: Which is a primary source of marketing environmentrelated data? a. An establishment's POS records ... (Read 40 times)

tiffannnnyyyyyy

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Which is a primary source of marketing environmentrelated data?
 
  a. An establishment's POS records of its most popular menu items
  b. Information that will be obtained from an as yet unwritten guest survey
  c. Yearly sales projections published by the National Restaurant Association
  d. City zoning records listing the number of establishments located in the city limits

Question 2

Which is a secondary source of marketing environmentrelated data?
 
  a. An establishment's POS records of its monthly revenue
  b. An operation's POS records of its most popular menu items
  c. Information that will be obtained from an as yet unwritten guest survey
  d. Yearly establishment sales projections published by the National Restaurant Association



frre432

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Answer to Question 1

B

Answer to Question 2

D



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frre432

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