This topic contains a solution. Click here to go to the answer

Author Question: Identify and explain the three ways a well-designed menu can assist the restaurant's marketing ... (Read 80 times)

Lisaclaire

  • Hero Member
  • *****
  • Posts: 569
Identify and explain the three ways a well-designed menu can assist the restaurant's marketing efforts.
 
  What will be an ideal response?

Question 2

Explain what is meant by the following It is more expensive to create a customer than it is to maintain one.. Detail how management might employee this theory as part of a restaurant's marketing plan.
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

amynguyen1221

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

a . It lists the items available for purchase.
b . It suggests add-ons that can increase check averages
c . It creates interest in items that the customer can order on future visit.

Answer to Question 2

It is less costly and easier to get someone to continue a behavior than it is to get him/her to start a new behavior. Therefore marketing plans should include strategies to reward existing customers rather than just focusing on attracting new customers.





 

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

For a complete list of videos, visit our video library