Author Question: In addition to the written creative brief, some planners include clips of TV programs the consumers ... (Read 182 times)

james0929 · **on:** Aug 11, 2018

In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on.

Indicate whether the statement is true or false

Question 2

Strategic planning is the stage between ________ and ________ .

a. The client pitch and fact gathering
b. Fact gathering and creative execution
c. Copywriting and art direction
d. Concept testing and the big idea