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Author Question: One way to engage consumers in your advertising campaign is to: a. Invite them to create their ... (Read 152 times)

rayancarla1

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on: Aug 11, 2018
One way to engage consumers in your advertising campaign is to:
 
  a. Invite them to create their own ads
  b. Have them send in suggestions for creative approaches
  c. Utilize a day in the life approach
  d. gauge their emotional responses in focus groups

Question 2

Media is a source for creative inspiration.
 
  Indicate whether the statement is true or false


stallen

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Reply #1 on: Aug 11, 2018
Answer to Question 1

a

Answer to Question 2

TRUE


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