One way to engage consumers in your advertising campaign is to: ...

[rayancarla1]

One way to engage consumers in your advertising campaign is to:
 
  a. Invite them to create their own ads
  b. Have them send in suggestions for creative approaches
  c. Utilize a day in the life approach
  d. gauge their emotional responses in focus groups

Question 2

Media is a source for creative inspiration.
 
  Indicate whether the statement is true or false

[stallen]

Answer to Question 1

a

Answer to Question 2

TRUE