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Author Question: Qualitative research a. measures only the numbers of audience members. b. attempts to find out ... (Read 76 times)

Zoey63294

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on: Aug 11, 2018
Qualitative research
 
  a. measures only the numbers of audience members.
  b. attempts to find out why people chose to watch.
  c. is the most generalizable to the population, especially when using focusgroups.
 d. have been the primary method of collecting ratings data the longest.

Question 2

The key measurement for online advertisers is the
 
  a. page view.
  b. time spent on line.
  c. banner.
  d. click-through.


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yuyiding

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Reply #1 on: Aug 11, 2018
Answer to Question 1

b

Answer to Question 2

d


Zoey63294

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Reply 2 on: Aug 11, 2018
Thanks for the timely response, appreciate it

xiazhe

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Reply 3 on: Yesterday
Excellent

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