Author Question: Qualitative research a. measures only the numbers of audience members. b. attempts to find out ... (Read 31 times)

Zoey63294 · **on:** Aug 11, 2018

Qualitative research

a. measures only the numbers of audience members.
b. attempts to find out why people chose to watch.
c. is the most generalizable to the population, especially when using focusgroups.
d. have been the primary method of collecting ratings data the longest.

Question 2

The key measurement for online advertisers is the

a. page view.
b. time spent on line.
c. banner.
d. click-through.