Author Question: The focus of qualitative research is on producing numbers that can be used in statistical tests. ... (Read 67 times)

oliviahorn72 · **on:** Jun 28, 2018

The focus of qualitative research is on producing numbers that can be used in statistical tests.

Indicate whether the statement is true or false

Question 2

What product considerations should be included in a marketing plan?

Koolkid240 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
Qualitative marketing research addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of marketing phenomena without depending on numerical measurement.

Answer to Question 2

There are numerous product-related questions to address in a marketing plan. First, do we want a high-end quality position in the market place, or one of offering value to our customers? This affects how we promote as well as how customers perceive us. Second, what are our primary features? This could include things like convenience, trust, quality, value, etc. Third, what are our brand associations? This concerns what people think about our brandwhat they relate it to, who they think it is for, and so on. Fourth, where are we in the product life cycleis it a new product, one that's been around a little while but could still reach a new audience, or an old one that everyone knows about?