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Author Question: Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public ... (Read 280 times)

brutforce

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on: Aug 11, 2018
Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________.
 
  A) public relations doesn't require evaluation
  B) third-party endorsement multipliers are arbitrary
  C) it doesn't address whether the audience took desired actions
  D) A and C
  E) B and C

Question 2

When an effort is made to make a sample representative by selecting names from a sampling frame following a pre-determined pattern, such as picking every fourth name, the sampling technique is known as ________.
 
  A) simple random sampling
  B) systematic sampling
  C) cluster sampling
  D) cross-tabulation sampling
  E) a census


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juwms

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: E

Answer to Question 2

Answer: B


brutforce

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Reply 2 on: Aug 11, 2018
Gracias!

jamesnevil303

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Reply 3 on: Yesterday
Excellent

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