Author Question: Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public ... (Read 65 times)

brutforce · **on:** Aug 11, 2018

Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________.

A) public relations doesn't require evaluation
B) third-party endorsement multipliers are arbitrary
C) it doesn't address whether the audience took desired actions
D) A and C
E) B and C

Question 2

When an effort is made to make a sample representative by selecting names from a sampling frame following a pre-determined pattern, such as picking every fourth name, the sampling technique is known as ________.

A) simple random sampling
B) systematic sampling
C) cluster sampling
D) cross-tabulation sampling
E) a census