Author Question: Discuss the objectivity vs. advocacy debate that is raging in the public relations profession ... (Read 54 times)

AEWBW · **on:** Aug 11, 2018

Discuss the objectivity vs. advocacy debate that is raging in the public relations profession

What will be an ideal response?

Question 2

How might the American Coalition for Clean Coal Energy have prevented problems likes the ones it experienced in future lobbying efforts?

What will be an ideal response?

frre432 · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

As a young profession, public relations looked to the objectivity of journalism and the advocacy of
law as models for ethical behavior. The book argues that each is incomplete. Public relations is a
unique profession that involves the management of important relationships. It can use elements of
both objectivity and advocacy

Answer to Question 2

A good start would be the creation of a code of ethics or, at the very least, a clear statement of the
ethical parameters under which its employees and vendors must operate. A stronger system of
internal review and controls may well be in order.