Corporate sponsorships provide all of the following EXCEPT
A) An immediate return on brand investment
B) reputation and image enhancement
C) brand visibility
D) a focal point for marketing and sales
E) publicity and media coverage
Question 2
When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
A) integrated messaging concepts.
B) integrated marketing communications.
C) interior message coordination.
D) individual marketing creations.
E) none of the above.
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Please provide me with a solution for part b.
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