« previous next »

Author Question: Corporate sponsorships provide all of the following EXCEPT A) An immediate return on brand ... (Read 50 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
on: Aug 11, 2018
Corporate sponsorships provide all of the following EXCEPT
 
  A) An immediate return on brand investment
  B) reputation and image enhancement
  C) brand visibility
  D) a focal point for marketing and sales
  E) publicity and media coverage

Question 2

When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
 
  A) integrated messaging concepts.
  B) integrated marketing communications.
  C) interior message coordination.
  D) individual marketing creations.
  E) none of the above.


DHRUVSHAH

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Defensive mutualism involves species that receive food or shelter in return for providing protection Defensive mutualism involves species that receive food or shelter in return for providing protection
Bulging Eyes Of The Tarsier Provide Insight Into Evolution Of Human Vision Bulging Eyes Of The Tarsier Provide Insight Into Evolution Of Human Vision
Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
The camshaft is rotated in relation to the camshaft by the PCM to provide changes in valve timing. The camshaft is rotated in relation to the camshaft by the PCM to provide changes in valve timing.
Professional association conventions provide opportunities for networking with other massage ... Professional association conventions provide opportunities for networking with other massage ...
Introduction to Corporate Finance, 5th Introduction to Corporate Finance, 5th
Video: Multiple Sclerosis Animation

For a complete list of videos, visit our video library