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Author Question: A brand's value proposition is a statement of the benefits of the brand that provide value to its ... (Read 79 times)

B

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on: Jun 28, 2018
A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and includes functional, emotional, and self-expressive benefits.
 
 Indicate whether the statement is true or false

Question 2

________ marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix.
 a. Planning
  b. Decision-making
  c. Problem-solving
  d. Performance-monitoring
  e. Control


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yasmina

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

c


B

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Reply #2 on: Jun 28, 2018
Thank you :)


yasmina

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Reply #3 on: Jun 28, 2018
Happy to help you


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