_____ theory states that internal factors such as beliefs, attitudes, and values limit the extent to which an individual accepts or rejects a persuasive message
A) Hierarchy of needs
B) Social judgment
C) Two-step flow
D) Framing
E) Cognitive dissonance
Question 2
Demographics and psychographics differ mainly because
A) demographics refer to factors including age, gender, and ethnicity.
B) psychographic information is more difficult to gather.
C) demographic information tends to be less reliable.
D) psychographics are based on lifestyle, attitudes, beliefs and values.
E) Both A and D.
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