Public relations firms use online databases for all of the following purposes EXCEPT
A) to research facts to support a proposed project.
B) to keep up-to-date with news about clients.
C) to track an organization's media campaigns.
D) to confirm proper news release format.
E) to keep management apprised of current business trends.
Question 2
Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to
A) the media channels recommended by your client.
B) what media gatekeepers are looking for in a news angle.
C) the optimal media channels for your target audience.
D) an increasing emphasis on social media.
E) sources and questions that interest the journalist
Searchable Scientific Literature Databases and Sources
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