Public relations firms use online databases for all of the following purposes EXCEPT
A) to research facts to support a proposed project.
B) to keep up-to-date with news about clients.
C) to track an organization's media campaigns.
D) to confirm proper news release format.
E) to keep management apprised of current business trends.
Question 2
Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to
A) the media channels recommended by your client.
B) what media gatekeepers are looking for in a news angle.
C) the optimal media channels for your target audience.
D) an increasing emphasis on social media.
E) sources and questions that interest the journalist
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