The standard industry practice among public relations firms is to bill clients
A) at least double a person's salary.
B) on a going industry rate mandated by the PRSA.
C) at least three times a person's salary.
D) commensurate with account managers in the current local marketplace.
E) using a sliding scale based on the client's revenues.
Question 2
The trend toward purchasing expert communication services from outside the organization is referred to as
A) boundary spanning.
B) encroachment.
C) outsourcing.
D) agency public relations.
E) resource deployment.