How does public relations contributes to the bottom line?
A) identifies new opportunities.
B) builds morale and teamwork.
C) ease resistance to change.
D) ensure public consent.
E) All of the above.
Question 2
What was the biggest success of the Frito-Lay and junk food case?
A) Planners utilized strategic communication to defeat the junk food label.
B) Social media users became the biggest new market.
C) Sneak peeks to journalists and bloggers boosted product sales.
D) Frito-Lay switched to new, healthier product formulas.
E) Both A and D.
Bottom-up control versus top-down control.
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