« previous next »

Author Question: How does public relations contributes to the bottom line? A) identifies new opportunities. B) ... (Read 351 times)

Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
on: Aug 11, 2018
How does public relations contributes to the bottom line?
 
  A) identifies new opportunities.
  B) builds morale and teamwork.
  C) ease resistance to change.
  D) ensure public consent.
  E) All of the above.

Question 2

What was the biggest success of the Frito-Lay and junk food case?
 
  A) Planners utilized strategic communication to defeat the junk food label.
  B) Social media users became the biggest new market.
  C) Sneak peeks to journalists and bloggers boosted product sales.
  D) Frito-Lay switched to new, healthier product formulas.
  E) Both A and D.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Buy Test-Bank


courtney_bruh

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: E

Answer to Question 2

Answer: A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


courtney_bruh

  • Sr. Member
  • ****
  • Posts: 308
Reply #3 on: Aug 11, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Public setting Public setting
Relations of Skull to Surface features Relations of Skull to Surface features
Line analysis of Titian, Assumption and Consecration of the Virgin. Line analysis of Titian, Assumption and Consecration of the Virgin.
Johannes Gutenberg, Page from the Forty-Two-Line Bible, Mainz. Johannes Gutenberg, Page from the Forty-Two-Line Bible, Mainz.
Operation of a typical pulse generator (pickup coil). At the bottom is a line drawing of a typical ... Operation of a typical pulse generator (pickup coil). At the bottom is a line drawing of a typical ...
Consider a two-period economy with no investment opportunities: first and second period output ... Consider a two-period economy with no investment opportunities: first and second period output ...
Video: Introduction to Breast Cancer

For a complete list of videos, visit our video library