Author Question: Amazon allows people to post reviews about a product they have purchased. This, also often found on ... (Read 66 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
Amazon allows people to post reviews about a product they have purchased. This, also often found on individual blogs, impartial sites, wikis, and social networking sites, is known as __________.
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) person-to-the-masses word-of-mouth advertising
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication

Question 2

Which of the following do we NOT learn from the Motrin We feel your pain campaign incident?
 
  A) mommy bloggers are considered one of the most clearly identifiable voices on the web
  B) negative comments travel fast
  C) bloggers can start a boycott
  D) know the intricacies of the relationships you include in your campaign
  E) advertisements of all kinds can be removed quickly to end a boycott



atrochim

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

Answer: C

Answer to Question 2

Answer: E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

For a complete list of videos, visit our video library