Amazon allows people to post reviews about a product they have purchased. This, also often found on individual blogs, impartial sites, wikis, and social networking sites, is known as __________.
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) person-to-the-masses word-of-mouth advertising
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Question 2
Which of the following do we NOT learn from the Motrin We feel your pain campaign incident?
A) mommy bloggers are considered one of the most clearly identifiable voices on the web
B) negative comments travel fast
C) bloggers can start a boycott
D) know the intricacies of the relationships you include in your campaign
E) advertisements of all kinds can be removed quickly to end a boycott
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