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Author Question: Social media tools impact the newsroom in many ways. Which of the following is NOT an accurate ... (Read 40 times)

james9437

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on: Aug 11, 2018
Social media tools impact the newsroom in many ways. Which of the following is NOT an accurate percentage of impact?
 
  A) 66 percent are reading blogs
  B) 48 percent are viewing videos online
  C) 25 percent are listening to podcasts
  D) 20 percent believe that bloggers are important opinion shapers
  E) 91 percent believe that these tools enhance journalism

Question 2

Harold Lasswell encouraged us to think about who says what through what channel to whom with what effect. Identify the who, what, channel, to whom, and with what effect refers to in a public relations situation.
 
  What will be an ideal response?


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triiciiaa

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Who refers to the PR practitioner. What refers to the public relations message.
The channel refers to some form of mass or mediated communication. To whom refers to the
audience or public, and with what effect refers to whatever was intended. Pages 81-82,
Difficulty: 3; Skill: Conceptual


james9437

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Reply #2 on: Aug 11, 2018
Thanks


triiciiaa

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Reply #3 on: Aug 11, 2018
Welcome :)


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