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Author Question: Which ethnic group is the fastest growing in the United States? Describe 3 consumer preferences that ... (Read 94 times)

cdr_15

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on: Sep 11, 2018
Which ethnic group is the fastest growing in the United States? Describe 3 consumer preferences that may impact a fashion related company in understanding or targeting this group?
 
  What will be an ideal response?

Question 2

The purpose of cosmetic products is to:
 
  a. improve the appearance of women andmen
 c. enhance the skin and scent of men,women, and juniors.
 b. Improve, enhance the appearance andscent of men, women, and the tween
 customer.
  d. improve the appearance of wrinkles
  and other imperfections.


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gcook

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Reply #1 on: Sep 11, 2018
Answer to Question 1

Hispanics, incomes are typically lower than other ethnic groups therefore discount or mass
merchandisers would be interested in targeting these groups. Also fast fashion businesses such
as H&M or Forever 21 may appeal to this ethnic group. Likewise many households have
members 14 years or younger which would appeal to the Tween markets such as Justice, GAP,
and Claire's for the females. Companies may also target Hispanic celebrities for product
development such as Kohl's has done with Jennifer Lopez.

Answer to Question 2

b


cdr_15

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Reply #2 on: Sep 11, 2018
Both answers were spot on, thank you once again


gcook

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Reply #3 on: Sep 11, 2018
Great! Please up vote :D


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