Answer to Question 1
Lighting and other enhancements, models, the venue itself, make-up and hair stylists, interior
designers, music, tents, etc.
Answer to Question 2
Store A
113,000 Gross sales
- 3,000 Customer returns and allowances
=110,000 Net sales 100.0
- 52,000 Cost of Goods sold 47.3
= 58,000 Gross margin 52.7
- 51,070 Operating expenses 46.4
= 6,930 Net profit 6.3
Store B
220,000 Net sales 100.0
- 100,000 Cost of goods sold 45.5
=120,000 Gross margin 54.5
-110,000 Operating expenses 50.5
= 10,000 Net Profit 4.5