Author Question: The point at which the quantity of products in use in the marketplace is close to or at its maxium ... (Read 39 times)

renzo156 · **on:** Sep 11, 2018

The point at which the quantity of products in use in the marketplace is close to or at its maxium and further growth requires product improvements, market share gains, or a rise in overall consumer demand is referred to as:

a. product saturation c. market diversity
b. market segmentation d. market saturation

Question 2

Tom's Shoe company is avoiding market saturation in the global market by

a. maintaining its basic espadrille flat in afew basic color offerings.
c. expanding its product line with wedgestyles, flats in fashion colors andpatterns, ballet flats, and a clothing line.
b. providing a pair of shoes for each pair
sold.
d. expanding the prestige retailers
distributing the brand.