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Author Question: Evaluating each market segment's attractiveness and selecting one or more of the market segments to ... (Read 191 times)

strangeaffliction

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Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called:
◦ Market mixing
◦ Market positioning
◦ Market targeting
◦ Market segmentation


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Marked as best answer by strangeaffliction on Mar 24, 2019

patma1981

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